Wednesday, October 6, 2010

Contemporary World Regional Geography


Author: Michael Bradshaw, George W. White, Joseph P. Dymond, Elizabeth Chacko
Publisher: McGraw-Hill Higher Educations
Copyright: 2009
Format: Paper; 600 pages

Original Price: RM 75
Selling Price: RM 40

Tuesday, October 5, 2010

Strategic Management: Concepts and Cases


Author: Fred R. David
Publisher: Pearson Prentice Hall
Copyright: 2009
Format: Paper; 326 pages

Original Price: RM 75
Selling Price: RM 40

Global Marketing Management


Author: Masaaki Katobe, Kristiaan Helsen
Publisher: John Wiley & Sons
Copyright: 2010
Format: Paper; 744 pages

Original Price: RM 89
Selling Price: RM45

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5 th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.